About Me

Spearheaded transformative strategic initiatives that enhanced content performance, drastically increased revenue and streamlined content creation through AI integration, while boosting member engagement/improving overall efficiency. 

• Pioneered the integration of proprietary data in public-facing content, improving SEO performance by 40% and driving >$70k in incremental monthly organic revenue.  

• Restructured the department and revamped content strategy to focus on growth opportunities, yielding a 37% increase in content production efficiency by creating at scale and achieving $16M in owned channel revenue for FY24 — a 60% YoY improvement.  

• Integrated generative AI into team workflows, facilitating prompt engineering training to staff, which garnered a 65% reduction in content creation time, decreasing the average time to source, write and edit short-form content from 26 minutes to 9 minutes.  

• Oversaw the development of training data and evaluation of prompt/response pairs for Intuit's proprietary LLM "FILM,” enhancing member engagement by 16%. This model now serves 140 million members via a chat interface, improving response accuracy by 37% over Llama 2 (base model). 

Managed a team of 24 top-notch journalists, overseeing sports coverage across 10 McClatchy publications in the Southeast region, including The Charlotte Observer, Raleigh News & Observer, and The State in Columbia, S.C. Focused on storytelling innovation and medium optimization to enhance audience engagement. 

• Developed and implemented a content strategy for NASCAR coverage, driving an average of 650,000 monthly organic page views for the 2020-22 seasons, marking a 1,200% surge over 2017-19.  

• Forged the use of generative AI for nightly high school sports score roundups, which generated an average of 11 net new paying subscribers each week.  

• Liaised as the lead planner and editor for books on the careers of Mike Krzyzewski and Roy Williams, and South Carolina's NCAA championship run in women's basketball. Each book sold out its initial print run, highlighting the team's ability to produce high-demand content. 

Served as second-in-command of The Denver Post’s sports department, overseeing 11 reporters and a columnist. Provided guidance and coaching on crafting compelling stories and utilizing effective storytelling techniques. 

• Conducted data analysis of content consumption patterns to establish a regular publishing schedule, garnering a 7% increase in page views during off-peak hours.  

• Wrote and edited a daily newsletter with a 36% open rate and a 9% click rate, demonstrating strong reader engagement and interest.  

• Reworked NHL coverage strategy to prioritize quality over volume and stronger SEO guidelines, improving the YoY organic traffic by 98% during the 2018-19 season. 

Fort Collins Coloradoan

2012 - 2017